Niche Talk Has Evolved → New Creators Do This.

In this post, we explore why that shift is happening, what it means for multi-passionate creators, and how beginners can find clarity—without boxing themselves in.

Photo by Kelli McClintock on Unsplash

There’s been a quiet shift happening lately in online business circles.
Maybe you’ve felt it too.

The once-popular advice of niche down as much as possible is starting to lose its grip.

For years, we were taught to get painfully specific.

• Pick one person. One problem. One solution.

• Create an Ideal Client Avatar with their name, their gender, and age, coffee order, and Spotify playlist.

And to be fair, there’s some wisdom in that.
It helped many of us cut through the noise, clarify our offers, and write content that connected.

But for many creators, especially the brilliant, multidimensional ones. It also created a box.
And left them stuck.
Overthinking their title.
Editing and re-editing their bio.
Feeling like they have to pick one part of themselves…
And hide the rest.

So what’s changed?

People are no longer just resonating with demographics.

They are gravitating toward shared values.
Shared seasons of life.
Shared desires, fears, and transformations.

They’re drawn to your essence.
Your empathy.
Your values.
Your worldview.

Your depth and inner confidence.

That’s why you’re hearing phrases like:
👉 “You are the niche”
👉 “Your you-ness is the brand”
👉 “Build a business around your perspective, not just a problem”

And while this message can be freeing for those who’ve been in the game for a while….

It can also feel vague or even paralyzing for someone just starting out.

So what does this mean for beginners?

Newbies often need some structure first, even if it’s temporary.

Because without a starting point, it’s easy to fall into the “create for everyone, resonate with no one” trap.

You end up talking in circles, trying to be deep and profound, but secretly unsure if anyone is even listening.

So, how do we balance both?

Beginners are invited to anchor into clarity without confinement.

Instead of asking:

Who’s your perfect client avatar?

Try asking:

• What do your people believe?

• Who do you naturally attract and enjoy helping?

• What lived experiences do you share with them?

• What are they struggling to put into words right now?

• What are they wrestling with internally?

• What result are they hoping to create (even if they don’t say it out loud)?

Here’s an extract our recent Profitable Lead magnets training.

It’s not about pinning yourself into a box.
It’s about choosing a starting point that gives you traction and momentum.

Because clarity doesn’t come from thinking harder.
It comes from doing, testing, adjusting, and evolving.

We cover this and more inside the Profitable Creator’s Hub🏕️.

Right now you can join as a founding member at a special price of just $4 per month. Join now before the price goes up!

And yes, you’re allowed to evolve.

• You’re allowed to start with one type of person and end up serving someone completely different.

• You’re allowed to shift your messaging as you grow in confidence.

• You’re allowed to sell different offers, tell different stories, and wear all the hats your current season calls for.

That’s the beauty of online business.
It’s yours to shape.

So if you’ve felt the tension between finding a niche and staying true to your multidimensional self, you're not alone.

And if you’re just starting out?
Feel free to focus in. Choose a direction. Practice speaking to it.
Then let the rest unfold as you grow.

Clarity often comes through movement—not thinking alone.

Speak to real people.
Get curious.
And don’t lose yourself in the process.

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✨ Let me know in the comments or replies, are you in the “figure it out” phase, or are you exploring what it looks like to evolve and expand?